Category Essence: Central Reservation Systems & Solutions

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Innovation in the Hospitality marketing and technology ecosystem continues to be driven forward as a result of changing needs for hotels, vacation rentals and consumers. A core technology often playing a crucial role in the MarTech ecosystem of this type of business is the CRS. Capsolve has released a brief introduction to the global CRS marketplace for the industry. It provides:

• A summary of the overall CRS marketplace, and
• Its place within the Hotel MarTech Ecosystem
• The Core Capabilities provided by most solutions
• The Styles and Strategies employed within the market
• Marketing Considerations for these powerful solutions
• A glimpse into Current Trends influencing the CRS category

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