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Sales & Catering systems were the earliest form of CRM for the Hotel, Restaurant and Country Club industries. Recent innovation and an increase in solution providers has changed the playing field for buyers. This technology plays an important role in the sales management and catering management functions for this type of business and usually interacts with many business processes. Capsolve has released a brief introduction to the global S&C marketplace to give buyers and sellers of these solutions a better understanding of market constituents. This report provides:
- A summary of the overall S&C marketplace, and
- Its place within the Marketing Technology Ecosystem
- The Core Capabilities provided by many solutions
- The Styles and Strategies employed by Solution Providers within the market
- Key marketing considerations for this software
- A glimpse into Current Trends influencing the S&C category
