Category Essence: Restaurant Online Ordering Solutions

Digital Ordering Solutions (DOS) exist to provide a consumer-friendly approach to ordering from a restaurant when on a website or mobile app. The category became crowded quickly and continues to provide Restaurants, Restaurant Groups, Brands and Chains many choices as it relates to creating eCommerce solutions for their businesses. Capsolve has released a brief introduction to the global DOS marketplace to give buyers and sellers of these solutions a better understanding of market constituents. This report provides: 

  • A summary of the overall Digital Ordering Solution marketplace, and
  • Its place within the Marketing Technology Ecosystem
  • The Core Capabilities provided by many solutions
  • The Styles and Strategies employed by Solution Providers within the market
  • Key marketing considerations for this software
  • A glimpse into Current Trends influencing the DOS category