Solution Essence: Shiji Group’s Product Portfolio & Professional Review

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Capsolve announces its Professional Review of Shiji Group’s product portfolio.

Introduction

Shiji Group’s U.S. headquarters, located in Atlanta, Georgia commissioned a Professional Review of their product portfolio by Capsolve. The products covered in the review include: IcePortal, Shiji Distribution Solutions, Shiji Enterprise Platform, Infrasys, Concept Golf & Spa, ReviewPro, MyCheck and Shiji Payment Solutions. The products represent an impressive set of category leading solutions at various places in their product lifecycle, giving hotels, restaurants, spas and golf courses additional choices in the form of well-designed software.

Professional Review Goals

The review answers questions about how the products address the key capabilities of their respective category and it delves into the uniqueness of each solution. When possible, it provides context of its surrounding ecosystem. Finally, the review explores certain facets regarding how the products work in conjunction with each other.

The Professional Review is designed to go into the details of each solution and highlight selected areas of how each create value for businesses. It sheds light on how the portfolio of products covers more than the standard set of needs for most businesses, realizing for a moment that each location is unique and often has a creative combination of features, products and services that define its business and guest experience. The following solution map shows the comprehensiveness of Shiji Group’s portfolio of products. When combined with their growing partner ecosystem, it becomes obvious that Shiji Group has created a rather strategic set of software and technology assets for the benefit of its clients.

See the full solution map in the Professional Review

As seen from the solution map, the combination of products and partners, covers well beyond the majority of the categories. While the details within each category are important, this is an incredible amount of coverage available from one company.

The Product Portfolio

The following products are covered within this Professional Review and are interlaced with category related market information, that should be familiar to Capsolve subscribers, to provide context for hotel companies considering a purchase.

Content Distribution: IcePortal

This solution enables hotels, brands and chains to manage property content assets efficiently across their digital distribution channels.

Distribution Solutions: Shiji Distribution Solutions

A combination of features that facilitate hotel bookings across distribution channels such as: Voice, ECommerce, GDS, OTA, Corporate, Wholesale and Tour Operator.

Hotel Property Management System & Enterprise Solutions: Shiji Enterprise Platform

A clever combination of enterprise ready functionality, combined with a hotel property management system that provides power to either individual hotel locations or across a property portfolio, brand or chain.

Point of Sale: Infrasys

A robust POS with customization as a forethought to its design for the benefit of a restaurant of nearly any type or service level, including those affiliated with a hotel.

Golf Management & Spa Management: Concept Golf & Spa

Products that may be used for Golf Courses, Clubs, Spas and many other leisure activities whether they are individual businesses, multiple businesses combined in one facility or even those that are part of a hotel. This product combination also includes customer relationship and member management functionality shared across Golf, Spa and Hotel as needed.

Reputation Management: ReviewPro

A standard hotel operating tool to capture customer feedback and research, taking into account the local market. It provides features and automation to perform guest reviews, guest experience management, case management and a chatbot dialogue with guests.

Mobile Solutions, Digital Ordering Solutions: MyCheck

A multi-function tool delivering hotel check in and out, guest folio viewing, mobile restaurant ordering and payment solutions.

Payment Solutions: MyCheck & Shiji Payment Solutions

A cross-functional payment solution for businesses to accept orders and payments with the flexibility to handle numerous consumer payment types.

Hospitality and the SRQ Marketplace

Key demographic and local trends affecting hotels, vacation rentals, restaurants and golf courses in the Suncoast and SRQ marketplace

Florida continues to experience growth across both the general population and the inflow of travelers. Enterprise Florida reported a growth in the state population of around 2.0% in recent years. VisitFlorida reports that travelers into Florida from all global destinations increased 2.5% for 1Q17 compared to the same period the previous year, reaching 31.1 million visitors.

Manatee, Sarasota, and Charlotte counties are no exception to this. ESRI’s analysis showed these counties experiencing a total population growth rate of 7.3%, 6.0%, and 5.0%, respectively, from 2010 to 2016. Further to this point, Metrostudy reports that Sarasota County experienced 23.4% growth in housing starts when comparing 1Q17 to 4Q16. Manatee county experienced a decrease of 0.2% in the same metric.

Other cities within this area also reported meaningful population growth. The Herald-Tribune recently reported that the city of Sarasota experienced 2.5% growth from 2015 to 2016 based upon Census Bureau data, while Bradenton was at 2.3% and North Port at 3.3%. Each of these areas has a different demographic makeup and understanding the local hospitality industry supply, population and demographic data at the county level shows metrics that should be of interest when planning for future marketing activities.

Local Hospitality Industry Supply Levels

County

HotelsFull Service RestaurantsLimited Service Restaurants

Golf Clubs

Manatee

130

552332

43

Sarasota

192

836479

51

Charlotte

48

290209

20

Source: Enterprise Florida

However, most of us understand that these numbers are changing and sometimes rapidly. Hotel room inventory in the city of Sarasota will be changing significantly during the next 12 to 18 months. It may also be worth mentioning that while these numbers are close and directional, they are not perfect due to how business types are categorized within the data.

Reviewing the population of the area allows us to compare it to inventory levels for each hospitality segment.

Local Consumer Demographics

County

PopulationMedian AgeHouseholdsHouseholds 50k +

% Households 50k +

Manatee

346,511

47.0144,76070,802

48.9%

Sarasota

402,055

55.1185,18393,276

50.4%

Charlotte

167,940

58.077,37934,679

44.8%

Source: Enterprise Florida

Ratios: Population Per Supply

County

Population/ HotelPopulation/ Restaurant

Population/
Golf Club

Manatee

2,665

392

8,058

Sarasota

2,094

306

7,883

Charlotte

3,499

337

8,397

While the above table has a reasonable amount of consistency across each county, the data at the city level is much more disparate with significant variations in the ratios from city to city. These calculations lead owners to ask if they are getting a fair share of the population and its extended sphere of influence to visit a specific location. Completing this analysis properly, requires the addition of inbound fly and drive travel activity to be included. Combining these data sources creates a baseline of volume that should be achievable for a given location and promotes a better understanding of the ebbs and flows from which marketing programs may influence revenues.

Wondering how to create a marketing technology platform as unique as your business? Start by sharing some basic information with Capsolve about what you want to achieve or simply explore a new area that you feel may be a possibility.

Click to Explore Marketing Technologies

Buying Marketing Technology & Services

There are numerous possible categories with regard to analyzing and evaluating marketing services and technologies as it pertains to your business. While only a subset of these may be a priority for any specific need within your marketing team, the coverage is important. It allows solutions to be identified that meet your objectives and requirements.

As a result there are two primary considerations. First, is understanding the core needs for you, including your unique set of business requirements and combining this with a thorough understanding of what’s possible from available solutions in the marketplace. Second, is evaluating technologies against your unique needs and accelerating your time from the identification of a marketing need to implementation, while improving the probability of success.

When embarking on a project, it is always important to review possibilities with respect to building and buying the set of solutions that enable you to get from point A to point B. This may entail complementing your internal resources with any of a number of potential resources or simply getting a better understanding of your options.

What are the benefits of hiring a company for their marketing services or marketing technology? There are many potential benefits, but here are a few:

  • You are hiring passion and people who excel at what they do
  • They may make your employees better by exposing them to new perspectives
  • Depending upon the maturity of the solution, you may get more capability than performing the same work or building the same technology yourself

In addition to general and detailed capabilities and the standard considerations associated with buying this type of service or technology, a few of the categories a buyer could consider are:

  • Total Cost of Ownership
  • Specific Integrations
  • Migration Considerations
  • Privacy Implications
  • Supportability
  • Sustainability

These and many other categories enable you to easily evaluate the technologies and services most suitable to your company’s needs while taking into account those potential marketing and technology capabilities best aligned to your strategic objectives.

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