Solution Essence: Shiji Group’s Product Portfolio & Professional Review

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Capsolve announces its Professional Review of Shiji Group’s product portfolio.

Introduction

Shiji Group’s U.S. headquarters, located in Atlanta, Georgia commissioned a Professional Review of their product portfolio by Capsolve. The products covered in the review include: IcePortal, Shiji Distribution Solutions, Shiji Enterprise Platform, Infrasys, Concept Golf & Spa, ReviewPro, MyCheck and Shiji Payment Solutions. The products represent an impressive set of category leading solutions at various places in their product lifecycle, giving hotels, restaurants, spas and golf courses additional choices in the form of well-designed software.

Professional Review Goals

The review answers questions about how the products address the key capabilities of their respective category and it delves into the uniqueness of each solution. When possible, it provides context of its surrounding ecosystem. Finally, the review explores certain facets regarding how the products work in conjunction with each other.

The Professional Review is designed to go into the details of each solution and highlight selected areas of how each create value for businesses. It sheds light on how the portfolio of products covers more than the standard set of needs for most businesses, realizing for a moment that each location is unique and often has a creative combination of features, products and services that define its business and guest experience. The following solution map shows the comprehensiveness of Shiji Group’s portfolio of products. When combined with their growing partner ecosystem, it becomes obvious that Shiji Group has created a rather strategic set of software and technology assets for the benefit of its clients.

See the full solution map in the Professional Review

As seen from the solution map, the combination of products and partners, covers well beyond the majority of the categories. While the details within each category are important, this is an incredible amount of coverage available from one company.

The Product Portfolio

The following products are covered within this Professional Review and are interlaced with category related market information, that should be familiar to Capsolve subscribers, to provide context for hotel companies considering a purchase.

Content Distribution: IcePortal

This solution enables hotels, brands and chains to manage property content assets efficiently across their digital distribution channels.

Distribution Solutions: Shiji Distribution Solutions

A combination of features that facilitate hotel bookings across distribution channels such as: Voice, ECommerce, GDS, OTA, Corporate, Wholesale and Tour Operator.

Hotel Property Management System & Enterprise Solutions: Shiji Enterprise Platform

A clever combination of enterprise ready functionality, combined with a hotel property management system that provides power to either individual hotel locations or across a property portfolio, brand or chain.

Point of Sale: Infrasys

A robust POS with customization as a forethought to its design for the benefit of a restaurant of nearly any type or service level, including those affiliated with a hotel.

Golf Management & Spa Management: Concept Golf & Spa

Products that may be used for Golf Courses, Clubs, Spas and many other leisure activities whether they are individual businesses, multiple businesses combined in one facility or even those that are part of a hotel. This product combination also includes customer relationship and member management functionality shared across Golf, Spa and Hotel as needed.

Reputation Management: ReviewPro

A standard hotel operating tool to capture customer feedback and research, taking into account the local market. It provides features and automation to perform guest reviews, guest experience management, case management and a chatbot dialogue with guests.

Mobile Solutions, Digital Ordering Solutions: MyCheck

A multi-function tool delivering hotel check in and out, guest folio viewing, mobile restaurant ordering and payment solutions.

Payment Solutions: MyCheck & Shiji Payment Solutions

A cross-functional payment solution for businesses to accept orders and payments with the flexibility to handle numerous consumer payment types.

Category Essence: Mobile Solutions

Capsolve announces its Mobile Solutions research for Restaurants, Hotels, Vacation Rentals and Golf & Country Clubs. It analyzes a couple hundred of today’s mobile technologies to help these industries make choices about their mobility roadmap. This complimentary report provides an introduction to the solutions to consider when evaluating functionality to add now or in the future.

  • A summary of the overall solutions marketplace, and
  • Its place within the Marketing Technology Ecosystem
  • Current Trends influencing the category
  • The Core Capabilities provided by the researched solutions
  • The Styles and Strategies employed by Solution Providers within the market
  • Key marketing considerations for these products and services
  • Research encompasses: Guest Messaging, Digital Keys, Digital Menus, Online Ordering, Contactless Payment, Guest Marketing, Event Apps and more…

Money, People, Time & Technology

Each time we decide to achieve a new project in business, it requires resources. Here at Capsolve, we define resources as Money, People, Time and Technology (MPTT). Whether it is a marketing, technology or another type of initiative, a given effort may require one or more of these resources to make it proceed from concept to solution.

More specifically, marketing initiatives rely upon these same resources in addition to Creativity and the 4P’s of marketing. This formula has shown results many times during the course of its existence. While many other considerations are necessary for a marketing program to experience success, these represent the blocking and tackling of marketing.

Each of these resources may take multiple forms, but ultimately, they create a currency for marketing programs to be executed. While money sounds simple, it may be gathered in its traditional form, or another currency that is of value to a particular team. Examples include raising funds for a non-profit program to occur, paying in an alternative currency such as bitcoin or loyalty points to get value from a program partner.

When discussing People or Human Resources (this label sounds even more appropriate as we take a new step in the era of robotics), there are many forms as well. This may include teams of people within your company or from the many companies with whom you have structured strategic alliances. I have seen many instances of the clever usage of people and their time from many a marketer.

This brings us to Time. How could we create time for an initiative aside from traveling to another time zone? Most of us rely upon adding people to accomplish more in the same amount of time. Others will hire people in other time zones to increase the number of productive hours in a day. These are tried and true tactics to making more happen in less time, but each has its limits.

Finally, what about technology? It doesn’t tend to play a major role in creating money, other than with governments, the lottery and gambling. By the way, I don’t recommend the latter two as reliable funding techniques for your marketing programs. However, marketing technology may play a significant role in creating the equivalent of more People and Time.

Let’s talk about Social Marketing as our example in this case. Every social media marketer realizes quickly that social marketing tools will drastically reduce the time required to disseminate their social marketing content across multiple sites. Even the free versions have this much functionality. Sending content to 5 sites took 5 minutes per site per post. If done with a social marketing tool, it may be done in 10 minutes, a reduction of 60% from 25 minutes. Alternatively, it allows a marketer to distribute content to many more sites than without the technology, creating better reach. Imagine a social marketing program that generates 3 posts per day for 250 days per year. Most businesses within this volume of social marketing require this technology. However, it provides many other benefits that accomplish similar decreases in the use of limited resources within most organizations. As a marketing team climbs the maturity curve for social marketing, the efficiencies increase at least linearly, but are counterbalanced by larger audiences, additional content needs and more sophisticated segmentation.

As you begin to plan and regularly adjust the social marketing component of your annual marketing plan, be sure to consider what technologies could create this type of efficiency with your marketing programs. Optimizing your resources is crucial for any size budget and will usually have a material, if not game changing effect on your use of limited resources.