Environmental, Social & Governance (ESG) Solutions

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Market Summary

Market Overview

The field for ESG products and services is growing rapidly. This is due to the adoption of ESG goals and objectives across the corporate environment, causing businesses to measure progress across numerous potential metrics they may choose as part of their strategic planning efforts. As of this writing, Capsolve has identified more than a thousand solutions with ESG benefits applicable to our collective industry. Identifying solutions that may be appropriate and supportive of a company’s ESG strategy is not trivial. Capsolve continues to identify solutions capable of driving ESG plans forward and potentially creating results.

Many businesses are making efforts to market themselves as being green or sustainably-oriented to attract consumers who prioritize these tactics. Hotels are emphasizing improved resource management in areas such as water, air, energy and waste. Restaurants are taking head to better manage their meal ingredients in addition to the aforementioned resources. Golf Courses and Country Clubs share most of these priorities in addition to managing resources required for their land. The priorities of each business are influenced by multiple factors, such as the needs of their ownership, partnerships, affiliations in addition to their evaluated business needs. Additional variations arise from location, the property’s surroundings, the competitive market, its employees, service levels, marketing programs and even technology decisions.

Marketplace Context

While companies may evaluate specific ESG solutions as direct drivers of their chosen strategies, many other solutions are more indirect in their value-add to measuring ESG goals. As a result, procurement decisions are being adjusted based on the ability of products and services to support and add value to ESG objectives. An example of the direct ESG purchase is tracking technology that enables a company to capture and store information critical to measuring their ESG goals. An indirect example is the purchase of bulk amenities to reduce waste associated with soap wrappers and unused soap bars. As you might expect, companies will continue to make tradeoffs to reach their ESG goals and maintain their pre-ESG goals that are worth keeping.

There are too many types of solutions to list them all in this paragraph, but our definition of ESG should provide context as to what is possible within this category. As you would expect, Capsolve found solutions to affect water conservation, air purification, energy types and usage, just to name a few within the sub-category of resource management. Choosing the array of goals within the ESG realm may be helped if input is sought from the standards and guides that are appearing within the marketplace. These provide excellent templates for determining what a company may want to consider when defining its areas of focus, goals and key metrics for measuring success.

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About this Report

This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.