Image: Creative Travel Projects/

Research: CRS

Image: Creative Travel Projects/

Central Reservations Systems play a crucial part in managing reservations and distribution for multi-property brands and chains. This is front and center for Hotels, but also has applications in other industries.

Classifications: (what is this?)

  • Category Size: Medium
  • Geographic Dispersion: Low
  • Requirements Complexity: High

Industries Covered:

  • Primary: Hotel, Vacation Rental, Accommodations
  • Secondary: Restaurant
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Capsolve’s Research on CRS Solutions includes:

  • Solution Styles
  • Core Capabilities of Solutions
  • Marketing Considerations
  • The Ecosystem of Solutions and
  • Current Trends

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A Central Reservation System (CRS) consists of centralized software that stores rates, availability and property content for one or more properties and disseminates this information to multiple distribution channels, while receiving and managing reservations made across multiple channels. A CRS is often connected to multiple distribution sites within each channel, including Voice, Global Distribution System (GDS), Online Travel Agent (OTA), Corporate Travel, Wholesale and Tour Operator.

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About this Report

This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.

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