Company Description:

Capsolve provides professional, accurate and custom information services and guidance to assist companies in understanding and selecting the most suitable marketing technologies. The company researches these marketing technology solutions to identify those able to provide the most value toward the specific marketing objectives of its clients. The available marketing solutions in this category have increased from a few hundred to thousands in the last five to ten years and Capsolve enables companies, consultants and agencies to discover those able to meet or exceed their marketing goals.

Job Title

Research Director

Objective

Grow marketing technology research and thought leadership for company while managing responsibilities associated with creating a competitive advantage through Capsolve’s unique research capability and approach.

Job Summary

This position will have responsibility for the research function within Capsolve. This includes aligning the Marketing Technology Research with client and prospect priorities. The person should be service oriented with strong general business knowledge and have the ability to understand how technology is best suited to meet marketing objectives and create results. The person will also be responsible for performing research and analysis with regard to marketing technologies.

Job Description

The role is responsible for coordinating all aspects of marketing technology research and meeting the performance goals of the function. These responsibilities may include researching both market needs and relevant marketing technologies to identify opportunities for Capsolve.

Required Duties

Research and analysis of industry trends

Research and analysis of marketing technologies

Create thought leadership content for use with clients and as part of marketing function

Identify important trends within marketing technologies and how these will affect potential and existing accounts

Identify technologies best suited to meet specific marketing objectives

Facilitate research driven discussions and meetings

Coach and advise the client regarding marketing technology decisions

Recommend, evaluate, select and coordinate the implementation of marketing technologies for use within Capsolve

Key Functional and Relational Responsibilities

Manage research to identify best practices for applying Marketing Technology to reach client marketing objectives

Monitor and report on progress against research goals

Populate and disseminate marketing technology research for use with clients and marketing

Keep any members of executive team apprised of key changes and trends within industries and marketing technology segments

Collaborate with Customer Advisory Board

Organizational Relationships

Report to assigned management

Identify and collaborate with marketing technology research sources

Collaborate with Sales, Marketing and Finance functions