Sales Enablement for Enhancing Results

Sales Enablement capabilities occur in many forms by providing tools to a sales person usually to create sales process efficiencies and drive the behaviors that will lead to topline results. Both of these may be desired in the context of a field sales team, an inside sales group, a call

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Safe Harbor to Privacy Shield

As of December 2015, the European Parliament, Council and Commission have approved the rules associated with the General Data Protection Regulation to replace the 1995 Data Protection Directive within the European Union (EU). This becomes an important consideration for companies based in the United States and other countries due to

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Marketing Performance Measurement

Anyone who compiles marketing performance results for the purpose of reporting or analysis understands the complexities that can exist. The reporting of marketing performance across marketing programs, disparate systems and companies that manage and store the data essential to understanding marketing results creates a need to aggregate multiple sources of

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