Capsolve’s research uncovers solutions designed specifically for the hotel, vacation rental and restaurant industries to assist buyers with understanding their Customer Data Platform options.
Capsolve announces the completion of a new research category covering Customer Data Platforms (CDP) for the Accommodations and Restaurant industries. This category consists of multiple vendors of various sizes and is classified as Small based on the number of companies included in the research.
The report identifies three (3) primary styles of CDP solutions, including Standard CDP software, CDPs combined with various marketing solutions and Multi-Module solutions where the CDP is combined with many other facets of software. The characteristics of this software marketplace are also unique in that it has numerous multi-industry products contained within it. Only a portion of this type of solution was included in this analysis.
A limited number of countries were represented by at least one vendor located within their borders. The dispersion across countries was found to be Low as a result. The United States and France lead the array of countries with the most vendor headquarters.
As it relates to buyers of CDP software, the needs most serviceable with the vendors’ software products include importing customer information, coalescing this information and making it accessible to other systems. A portion of the products in this category are specifically designed for the industries they serve, while the others support the needs of numerous industries. Capsolve defines the requirements complexity level of this category as Medium.
Number of
Solutions
Small
Geographical Dispersion
Low
Requirements Complexity
Medium
Research Contents
- A summary of the overall solutions marketplace, and
- Its place within the Marketing Technology Ecosystem
- Current Trends influencing the category
- The Core Capabilities provided by the researched solutions
- The Styles employed by Solution Providers within the market
- Access to Interactive Tools
