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Customer Relationship Management (CRM) solutions continue to increase in prominence across many industries, providing a mechanism for multiple functional areas to manage customer information while connecting and communicating with customers and partners.
Classifications: (what is this?)
- Category Size: Small
- Geographic Dispersion: Low
- Requirements Complexity: Medium
Industries Covered:
- Primary: Hotel, Restaurant
- Secondary: Vacation Rental, Spa, Golf
Our Market Summary is based on the solutions our research found across the globe and gives you a picture of the activity within the market for this category. You may login to your account near the top of this page to view this information. If you don’t have an account, you may receive access to this section and more by either joining our newsletter or subscribing to our paid research. You may review your access options here.
Capsolve’s Research on CRM Solutions includes:
- Solution Styles
- Core Capabilities of Solutions
- The Ecosystem of Solutions and
- Current Trends
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Definition
Customer Relationship Management (CRM) software provides a means for tracking customers, their associated information and the conversations a company has with them. A company may apply this technology across one or all functional areas of their business, such as Sales, Marketing, Service, Operations and Finance.
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About this Report
This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.
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