Category Essence: GBE – Group Booking Engine Solutions

Group Booking Engines enable businesses to coordinate group-oriented bookings directly on their website

Bradenton, FL – Capsolve announces the completion of a new research category covering Group Booking Engines (GBE) solutions for Hotels, Restaurants and Golf & Country Club facilities.  This category consists of vendors of all sizes and is classified as Small based on the number of companies it contains.  The research identified three (3) primary styles, including solutions focused on Website GBE, Website Lead Management and Catering GBE solutions.

While multiple countries were represented by at least one vendor located within their borders, the majority were headquartered within the United States.  As a result, the dispersion across countries was found to be Low.  The United Kingdom, Germany, Canada and Australia also have multiple vendors within the research set.

As it relates to buyers of GBE solutions, the needs most serviceable with the vendors’ software products include facilitating Group Bookings, managing Customer Information, RFP Management and various aspects of Digital Marketing.  The products in this category are specifically designed for the industries they serve and provide features to address an increasing set of marketplace needs.  Capsolve defines the requirements complexity level of this category as Low, which primarily reflects the earlier stage of this industry segment and the minimal level of required integration.

Research Contents

• Its place within the Marketing Technology Ecosystem
• Current Trends influencing the category
• The Core Capabilities provided by the researched solutions
• A summary of the overall solutions marketplace
• The Styles employed by Solution Providers within the market, and
• A Complete Category Vendor List