Content Distribution

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Market Summary

Market Overview

What exactly is Content Distribution in the context of managing a hotel, restaurant or a group of these businesses? If your property wants to maximize exposure and ECommerce opportunity, it will distribute its rooms or food through other businesses, such as Online Travel Agencies (i.e.: Expedia or Orbitz) or Food Delivery Solutions (i.e.: UberEats or Postmates). Doing this provides access to a broader market for any given location and often leads to new customer acquisition. However, to participate in the sites that have access to these prospective customers, your business needs to be able to choose what sites to partner with and how best to distribute products with them. Many people familiar with this concept call it Channel Management. Traditional channel management accounts for the distribution of pricing and product availability to third parties that have a license to redistribute your products. When distributing hotel rooms or the purchase of food and beverage online, content for these products is key when consumers are researching or making a purchase. This is where Content Distribution comes into play when successfully distributing your products with the additional reach and marketing prowess of OTAs and FDSs.

Capsolve has identified 19 solutions that either provide products in this category or contain selected functionality to facilitate content distribution across online distribution channels. While this category is not one of the larger categories Capsolve covers, it has multiple solutions paths when considering how the solutions may be combined for an eventual implementation.

Many of the solutions in this category are sold from companies headquartered in the United States, but the most comprehensive and industry specific solutions are headquartered in a couple of cities located across the globe.

Marketplace Context

Distributing product content into the marketplace in support of ECommerce partnerships creates both marketing and revenue potential for Restaurants and Hotels. The primary business need is to present an attractive visual representation of your products and entice consumers to buy through these channels. As a result, Hotels and Restaurants should consider the following:

Furthermore, when dealing with significant amounts of content for a location or across multiple locations, having tools to manage all of this content becomes crucial to maintaining your brand and communicating its essence to your prospective buyers. This category solves this pain point with many different types of solutions and from various perspectives.

The diversity of these solutions extends beyond the geographic headquarters of their owning companies and well into the actual functionality of their respective feature sets. You will find almost any combination of functionality within this marketplace depending upon your business needs. However, sifting through numerous vendors to perform proper due diligence may become an exasperating experience whether you are a technology novice or aficionado.

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About this Report

This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.