Category Essence: EVM – Event Venue Marketplace Solutions

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Event Venue Marketplaces enable venues to list their event space and distribute it within a searchable online directory

Bradenton, FL – Capsolve announces the completion of a new research category covering Event Venue Marketplaces (EVM) for Hotels, Restaurants and Golf & Country Club facilities.  This category consists of numerous vendors of all sizes and is classified as Small based on the number of companies it contains.  The research identified three (3) primary styles, including solutions focused on Space Listing, Event Management and Group Management.

While multiple countries were represented by at least one vendor located within their borders, the vast majority were headquartered within the United States.  As a result, the dispersion across countries was found to be Low.  The United Kingdom, Australia and Germany also have multiple vendors within the research set.

As it relates to listing venues within EVM solutions, the needs most serviceable with the vendors’ software products include managing Venues, facilitating Venue Listings & Profiles, Venue Marketing and enabling criteria-based Venue Searches.  The products in this category are specifically designed for the industries they serve and provide a significant array of features to address an increasing set of capabilities.  Capsolve defines the requirements complexity level of this category as Low, which reflects the earlier stage of this industry segment and the minimal level of required integration.

Number of
Solutions

Small

Geographical Dispersion

Low

Requirements Complexity

Low

Research Contents

  • Its place within the Marketing Technology Ecosystem
  • Current Trends influencing the category
  • The Core Capabilities provided by the researched solutions
  • A summary of the overall solutions marketplace
  • The Styles employed by Solution Providers within the market, and
  • A Complete Category Vendor List
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