Category Essence: CRS – Central Reservation Software & Solutions

Image: Creative Travel Projects/

Image: Creative Travel Projects/

Capsolve enhances Central Reservation Software Systems Research for the Hospitality industry

Bradenton, FL – Capsolve announces its updated Central Reservation Software & Solutions research. This report analyzes the happenings in the CRS solutions market for the benefit of the hospitality industry.  This category consists of vendors of all sizes with a number of large, mature solution providers and is classified as Medium based on the number of companies it contains.  The research identified four (4) primary styles based on the channels they emphasize and include various combinations of Voice, GDS and OTA Channel Management.

While many countries were represented by at least one vendor located within their borders, more than half were headquartered within the United States.  As a result, the dispersion across countries was found to be Low.  The United Kingdom, India and Spain made up the remaining countries in the top 4.

As it relates to buyers of CRS solutions, the needs most serviceable with the vendors’ software products include managing Reservations, Availability and Inventory across multiple channels as expected.  Other top capabilities contained within the marketplace of vendors included modular functionality such as Internet Booking Engines, Loyalty and CRM.  Capsolve defines the requirements complexity level of this category as High, which primarily reflects the robust functionality, expected integration to multiple systems across multiple properties in addition to other implementation factors.




Research Contents

  • A summary of the overall CRS marketplace, and
  • Its place within the Hotel MarTech Ecosystem
  • The Core Capabilities provided by most solutions
  • The Styles and Strategies employed within the market
  • Marketing Considerations for these powerful solutions
  • A glimpse into Current Trends influencing the CRS category
  • Access to Interactive Tools
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