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Customer Data Platform (CDP) solutions allow companies to capitalize on the management of customer information for use across all functional areas. These solutions either automate or provide tools to efficiently and consistently handle customer data from all inflows and make it accessible to various areas of an organization.
Classifications:
- Category Size: Small
- Geographic Dispersion: Low
- Requirements Complexity: Medium
Industries Covered:
- Primary – Hotel, Restaurant, Vacation Rental
- Secondary – Spa, Golf
Our Market Summary is based on the solutions our research found across the globe and gives you a picture of the activity within the market for this category. You may login to your account near the top of this page to view this information. If you don’t have an account, you may receive access to this section and more by either joining our newsletter or subscribing to our paid research. You may review your access options here.
Capsolve’s Research on CDP Solutions includes:
- Solution Styles
- Core Capabilities of Solutions
- The Ecosystem of Solutions and
- Current Trends
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Definition
A Customer Data Platform (CDP) is designed to ingest customer information from multiple systems or points of origin, perform multiple cleansing and standardization operations on the data and subsequently make the data readily accessible to other business processes for consumption.
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About this Report
This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.
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