This brief discusses the best Digital Marketing & Website Management solutions for hotels, restaurants and golf businesses and provides access to tools for evaluating and implementing a solution.
What is a Digital Marketing (DM) solution?
A Digital Marketing (DM) solution consists of software and services designed to market and advertise a business across the Internet, taking advantage of multiple marketing channels, such as websites, mobile devices, email, social, and more.
What is a Website Management (WM) solution?
A Website Management (WM) solution creates a digital version of a business for marketing purposes. It is designed to communicate a company’s essence in a succinct digital footprint accessible by anyone navigating the World Wide Web. The solution may provide additional features to support other functional business areas, such as a customer portal and many other possibilities.
Classifications: (what is this?)
- Category Size: Super
- Geographic Dispersion: High
- Requirements Complexity: Low to High
Industries Covered:
- Primary: Hotel, Resort, Motel, Vacation Rental, Restaurant, Golf Course, Country Club
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Top Content – Digital Marketing & Websites
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Top Vendors
Digital Marketing & Website Management *
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A Selection of Top Vendors
Total Results: 80
| Company | Solution Name | Website |
|---|---|---|
| Square | Square POS | Website |
| Booking Holdings | Kayak | Website |
| TouchBistro | TouchBistro | Website |
| Grubhub | Grubhub | Website |
| Hotel Linkage | Linkage Ingage | Website |
| foreUP | foreUP | Website |
| ComScore | ComScore Solutions | Website |
| Checkmate | Checkmate | Website |
| Travelnet Solutions | Track Ecommerce | Website |
| Epsilon | Digital | Website |
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A Selection of Top Vendors
Total Results: 52
| Company | Solution Name | Website |
|---|---|---|
| Club Prophet Systems | Club Prophet | Website |
| Vizergy | Website Design | Website |
| GuestCentric | Hotel Website Design | Website |
| innRoad | Hotel PMS for Hospitality Management Groups | Website |
| Lightspeed | Golf | Website |
| Hotel Linkage | digihens | Website |
| Siteminder | Siteminder | Website |
| Interactive Sites | Interactive Sites | Website |
| SpotOn | SpotOn Restaurants | Website |
| Jonas Hospitality | achiga | Website |
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Browse the Top Vendors, representing approximately 10% of Capsolve’s complete, global database of vendors
Market Summary – Digital Marketing & Website Management
Market Overview
Digital Marketing (DM) solutions come in many shapes and sizes. The landscape in which they operate includes an omnichannel playing field of web, mobile, social, local, email, display, messaging, and more. These solutions are designed to send outbound communications or create interest in a company and its products and services. Their functionality is available from chains, brands, software companies, service providers, and nearly any combination of these.
The various solutions in this category are often sold as a grouping of software and services from vendors and hotel companies. As a result, hoteliers have multiple options, which may require reviewing other vital decisions connected to a chosen Digital Marketing solution. Website Management services primarily communicate a business’s abilities to the global marketplace but may be extended to achieve much more.
Affiliating with a brand, signing a contract with a management company, or selecting a Digital Marketing or Website Management vendor will each have an effect, if not defined, on the solutions accessible to a property. However, many other solutions exist to complement and enhance the results of any one partner vendor. Therefore, hoteliers may need to choose from or become familiar with a marketplace that covers more than 500 prospective solution providers. Their products and services originate from numerous global locations and have nearly unlimited capabilities.
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About this Report
This document reviews the marketing information and capabilities of this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant, golf course, and country club industries. The analysis covers a statistically significant portion of the previously defined category marketplace.
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