DOS
This report discusses the best Digital or Online Ordering Solutions for restaurant businesses, what to consider when buying and tools for evaluating and implementing a solution.
What is an Online Ordering System?
Digital Ordering solutions (DOS) or Online Ordering systems (OOS) represent the digital equivalent of browsing a menu, making a food and beverage selection and usually completing payment, regardless of where the customer is located. These solutions played a crucial role during the pandemic and are still preferred by consumers for many purposes, creating a lasting revenue stream for the industry to nurture.
Classifications: (what is this?)
- Category Size: Super
- Geographic Dispersion: Low
- Requirements Complexity: Medium
Industries Covered:
- Restaurants, Catering, Stadiums, Theaters, Venues, Hotels, Resorts, Golf Courses, Country Clubs
Top Vendors
Top Content
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Market Summary
Market Overview
Existing trends combined with the happenings of the pandemic caused major changes in the restaurant, golf and hospitality industries, as many understand all too well. The result was a need and desire to accommodate online ordering for customers to fulfill delivery, pickup, order ahead and onsite requests from customers. While taking phone orders will suffice to an extent for certain restaurants, it’s likely many will reach a point when they choose to facilitate orders from digital channels.
Capsolve researched the types of solutions that could play a role for individual restaurants or restaurant groups, as they fill or enhance this gap in their marketing and technology capabilities. Capsolve’s research covers 216 products and services across the globe to define the category of Digital Ordering Solutions. This research identified 95 features and capabilities that may be important across these industry segments to the successful receipt and fulfillment of these orders.
Marketplace Context
The global restaurant industry is in the midst of planning not only for their needs right now, but forecasting how they may change over the coming months as the unknowns associated with today’s economic conditions continue to unfold and dissipate. Many restaurants and brands made choices and created a solution to meet today’s needs. Others are researching and preparing for the new wishes of their respective communities. No matter the approach, change is afoot and will be here for the impending future.
More optimistically, while this creates significant amounts of change within a climate of limited resources, it also creates opportunity. Those companies able to dig deep and find the wherewithal and resources to compete, should reap the rewards. Supporting this concept, numerous marketing and technology solutions have surfaced in recent years, creating more options with respect to adding Online Ordering Systems for restaurants. This level of innovation supports the industry as it makes decisions about the services needed within their respective, local communities.
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Capsolve Tools
The Report
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About this Report
This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.
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