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All Mobile Solutions *

Market Summary – Mobile Solutions

Market Overview

The Mobile Solutions marketplace contains an exciting array of software, hardware, IoT, BLE, mobile apps, responsive websites, and interconnectivity. There are hundreds of solutions, each with unique features and functionality. There are many choices, whether designed for Hotels, Vacation Rentals, Restaurants, or the various facets of the Golf industry. They meet the needs of Guests, Groups, Employees, Venues, Planners, Event Attendees and Businesses alike. There are countless solution combinations for building and managing your customized app or mobile website to house your chosen features for today and the future.

Capsolve reviewed the marketplace to help businesses at the location, region, brand, or chain level answer six key questions on their path to a solution.

• What solutions exist?
• What do the solutions do?
• What don’t they do?
• What are my company’s requirements?
• What solutions meet these needs?
• How do I ensure we make a high-quality decision?

Capsolve’s research covers 280 products and services worldwide to define the category of Mobile Solutions. This research identified 234 companies and 68 capabilities to represent the category of solutions reasonably visible to the buying marketplace.

Marketplace Context

Each industry segment has predominant goals for its mobile environment. Hotels and Vacation Rentals are focused on achieving a certain service level for their guests. Restaurants need to make key decisions about accepting online orders from their patrons. Golf Courses and Country Clubs thrive on the convenience their golfers and members seek. Weighing these functional needs along with safety, cost, and other factors creates critical considerations for investing in mobile technology. Today’s world may require these businesses to make tough decisions about reducing expenses through staff, marketing, technology, and simplified business processes.

More optimistically, this technology also creates opportunity. Hotels can provide a more streamlined service level to those customers who desire it. Vacation Rentals have more viable access to marketing and technology options to improve communication and operational needs. Restaurants now have more solutions to many long-standing issues that caused hesitation toward industry change. The Golf segment can also place more control in the hands of its golfers. This creates the first two questions: What solutions exist, and what do they do?

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Styles of Mobile Solutions and Systems *

Sales & Marketing Considerations

Mobile Solutions may take on many roles for a given stakeholder. They have the potential to provide each user group with access to significant amounts of functionality at their fingertips and from nearly any location. Depending upon the deployed technology, regulations, and privacy considerations, these solutions may also give customers direct and reliable access by connecting with their mobile devices.

Most of these technologies facilitate mobile commerce, share information, and give customers access to services. Additionally, groups may be able to navigate events and venues better and have more access to other attendees, digitally or otherwise. Employees may appreciate the additional business information in the palm of their hands, increasing their ability to be successful at their jobs.

The Ecosystem of Mobile Solutions *

Current Trends

The following suggestions are founded on being practical and quickly finding solutions to real-world issues and opportunities. These trends, and others that eventually replace them, may be useful when considering your purchase of Mobile Solutions within these industry segments.

1. Consumers and businesses continue to emphasize cleanliness and safety as we all view the pandemic in the rearview mirror.
2. Touch-free business processes are taking precedence to lower risk.
3. Change Risk is High—The number of solutions in this category has grown rapidly in a short amount of time, increasing the risk of change for any given business making adjustments to its mobile infrastructure.
4. Businesses are modifying and enhancing processes to account for current economic conditions, the local business environment, and the realities of their limitations and opportunities.
5. This is a rare situation where consumers expect or even need new technologies as it relates to your business. If you could rewrite how people interact with your company, whether within selected or all segments, what would you do differently?

Questions for the Future

As you ponder the future and what Marketing & Technology needs you may have, here are some questions your business may want to answer:

1. Will all of today’s mobile solution needs exist for the long haul, or will any of them be fleeting?
2. How do these mobile solutions allow businesses to manage customer data, and what opportunities and responsibilities does this create?
3. What is the best combination of mobile features, given the uniqueness of my business? And what’s the most efficient roadmap to obtain this?
4. How will my business interact differently with customers due to these marketing and technology changes?
5. What information or expertise sources could I rely upon to keep me aware of increasing or decreasing demand as consumer habits evolve?
6. How will my business position itself to take advantage of necessary and innovative solutions as it plans its roadmap to manage costs?
7. How could I estimate the financial implications of an investment or divestment in capabilities or business processes?
8. How will my business manage the new responsibilities and systems that arise from mobile interactions with customers and employees?
9. How will my business manage employee compliance with changes in procedures?

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About this Report

This document reviews the marketing information and capabilities of this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant, golf, and country club industries. The analysis covers a statistically significant portion of the previously defined category marketplace.