Spa Management Systems

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Market Summary

Market Overview

Software designed to manage spa operations continues to increase in scope and capabilities whether it is needed by an individual Spa, a Spa Management Company or a Spa affiliated with a Hotel or Country Club. The various types of systems cover everything from scheduling appointments to handling accounting functions, but go well beyond scheduling a stylist, therapist, masseuse or wellness visit. Today’s systems are significantly more intelligent at understanding and communicating with owners, clients and employees.

Capsolve identified 64 companies that provide products in the Spa Management Software category in various forms. The category gives its buyers multiple solution paths when considering how these software products may be implemented or even combined for an eventual solution path.

The companies selling these solutions are located across the globe with 47% of them headquartered in the United States.

Marketplace Context

Most of the solution providers are on the smaller side from a company size perspective when compared to other software companies, mirroring many of the businesses they serve. However, a select group of these solutions are marketed by larger software companies, often selling to multiple industries that have connections to Spas, such as Hotels and Country Clubs. The core feature set usually includes appointment scheduling combined with point-of-sale software. However, the additional features often go well beyond this to create customer management, employee scheduling, inventory management and spa-specific features while approximately half of the options venture into website and marketing capabilities.

Most companies have existed for more than 5 years with much of the digital innovation, such as online appointment scheduling, website, ecommerce and digital marketing, occurring during the most recent 10 to 15 years. The industry as a whole continues to thrive and grow, but was significantly affected by the pandemic.

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About this Report

This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.