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Hotel Distribution is fragmented now more than ever, but more tools exist to ease the flow of reservations across the marketing and distribution networks and into the CRS and PMS for hotels and vacation rentals.
Classifications: (what is this?)
- Category Size: Medium
- Geographic Dispersion: Medium
- Requirements Complexity: Medium
Industries Covered:
- Hotel, Vacation Rental
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Capsolve’s Research on Hotel Distribution Solutions includes:
- Solution Styles
- Core Capabilities of Solutions
- Sales & Marketing Considerations
- The Ecosystem of Solutions and
- Current Trends
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Definition
Hotel Distribution solutions facilitate reservation transactions beyond the boundaries of an individual hotel property. These solutions may take on this responsibility across one or more channels and are often intermingled with a hotel’s marketing efforts, but ultimately support the transfer of the reservation from its origin or a point along its path to the hotel. Technology examples include the systems and interfaces that secure a booking within a CRS or OTA and send it to the hotel.
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About this Report
This document details a review of the marketing information and capabilities associated with this category’s solutions and the surrounding technology ecosystem. It contains original content written by Capsolve to provide a perspective of current trends affecting one or more of the hotel, restaurant and golf & country clubs industries. The analysis covers a statistically significant portion of the previously defined category marketplace.
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